HOW DRP
STEPS IN
Every project starts with a different challenge, but they all end the same way: the work gets done, the brand stays consistent, and the pressure comes off your team.
CRAFT FLOOR
Extra Design Capacity for a Critical Trade Show
“Chloe stepped in exactly when we needed clarity. She balanced speed with thoughtful decision-making, and helped us land on solutions we felt confident standing behind.”
— Kristina Baric, Marketing Manager, CRAFT Artisan Wood Floors
THE SITUATION
CRAFT Floors was preparing for a major trade show with tight deadlines, evolving product lines, and a long list of branded materials that needed to be designed, produced, and delivered on time.
HOW I STEPPED IN
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Developed a coordinated suite of trade show and marketing materials.
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Delivered production-ready files for print and large-format vendors.
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Maintained brand consistency across every touchpoint.
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Integrated seamlessly with the marketing team to keep projects moving.
THE OUTCOME
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Trade show launched on time with a polished, cohesive brand presence.
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Internal workload reduced during a high-pressure period.
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Continued supporting the team beyond the event as an ongoing design partner.
SOLARA
Brand Direction Without Losing Momentum
"Chloe was great to collaborate with! She was super quick, efficient, and made the process extremely smooth despite tight timelines. I'm looking forward to working with her more on future projects!"
— Kaitlin Wong, Digital Marketing Specialist, Big Fish Creative
THE SITUATION
Solara needed to refine an existing logo under a tight deadline. Midway through the project, the strategic direction changed completely, requiring a full rethink without losing momentum or delaying delivery.
HOW I SUPPORTED
THE TEAM
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Evaluated the existing logo for clarity, scalability, and usability.
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Adapted quickly when the project shifted to a completely new direction.
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Developed a refined identity aligned with the evolving brand vision.
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Guided decisions with confidence to keep the project moving.
THE OUTCOME
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A confident brand direction delivered on schedule.
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Strategic changes made without slowing the project down.
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A smoother decision-making process during a fast-moving project.
