PROJECT EXAMPLES
A snapshot of how I support teams—across fast turnarounds, ongoing design needs, and everything in between.
CRAFT FLOOR
Trade Show Launch & Ongoing Design Support
“Chloe stepped in exactly when we needed clarity. She balanced speed with thoughtful decision-making, and helped us land on solutions we felt confident standing behind.”
— Kristina Baric, Marketing Manager, CRAFT Artisan Wood Floors
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THE SITUATION
CRAFT Floors was preparing for an upcoming trade show and needed a wide range of branded materials designed and produced on a tight timeline, while maintaining consistency across existing brand systems and product lines.
2
HOW I SUPPORTED
THE TEAM
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Designed trade show assets including pop-up banners, tablecloths, and branded apparel
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Prepared print-ready artwork for large-format and production vendors
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Managed production details across multiple formats and specifications
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Ensured brand consistency across CRAFT Floors and UrbanWood materials
3
THE OUTCOME
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A cohesive, polished trade show presence delivered on time
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Reduced internal workload during a high-pressure period
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Seamless transition from event support into ongoing marketing design
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A dependable design partner integrated into the team’s workflow
SOLARA
Brand Refinement Under Tight Timelines
"Chloe was great to collaborate with! She was super quick, efficient, and made the process extremely smooth despite tight timelines.
I'm looking forward to working with her more on future projects!"
— Kaitlin Wong, Digital Marketing Specialist, Big Fish Creative
1
THE SITUATION
Solara Outdoor Living needed to refine an existing logo under a tight timeline. The brief initially focused on simplifying a previously designed mark to improve clarity, legibility at small sizes, and overall usability across applications. Midway through the process, the direction shifted—requiring a full rethink while maintaining momentum and confidence.
2
HOW I SUPPORTED
THE TEAM
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Assessed and refined inherited logo concepts for clarity, scale, and usability
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Explored simplified directions to reduce visual complexity and improve readability
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Quickly pivoted when the strategic direction changed
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Developed a new logo direction aligned with the evolving brand vision
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Provided clear, decisive design guidance during a fast-moving decision window
3
THE OUTCOME
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A refined, confident logo system that met both functional and brand goals
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Smooth transition from refinement to full re-direction without delays
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Clear decision-making under pressure
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A finalized brand mark delivered within the original timeline
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Reinforced trust in ongoing design partnership
MAISON ROSEAUX
Email Campaign Design & Promotional Assets
Designed high-conversion promotional email layouts aligned with Maison Roseaux’s luxury brand voice, seasonal campaigns, and e-commerce goals.